Having read through the chapter on theoretical context, I can't help but see the parallels between communications theory and public relations theories, which has also been noted by the author. In the functional perspective, it has been compared with quantitative research approach which attempts measure results based on statistics. However, qualitative surveys that has been added to the quantitative surveys would help surveyors gain a more in depth understanding of the subject and help them to be more observant to situations that might other wise been overlooked.
However, is there really any use in understanding these theories about public relations? While it has been useful in helping me to frame my understanding about Public Relations, I reckon that all these theories would be quite redundant in a real working world. PR is not like the scientific or engineering realm where lessons may be applied into the work upon graduation (though not entirely), as it requires us to understand the culture and direction of the companies we are working for, formulating new ideas and concepts that would suit it.
Meanwhile I shall continue to learn with an open mindset :)
1 comment:
i agree with you! about the theories being applied in the world of pr. however, i believe that the theories stress upon the importance of keeping an open mind and that's all that we need actually. an open mind goes a reallly long way because in that way we won't be judgmental or difficult. but we have to remember not to be swayed, an open mind goes best with an ethical backbone.
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