help but recall the growing crisis that has emerged from Toyota, the
largest automaker in the world. Up to 8 million cars has already
been recalled due to brake and acceleration defects, Toyota's fall from
grace has seen itself portrayed as a company contradicting its own
policy of safety first, quality second and volume third. Toyota's
president has already admitted that its exponential growth has
seen the company neglecting its policy and allow the defects to slip
through.
With such a turn of fortune for the automaker, this period of time
must have been a nightmare for its Public Relations department.
While their job before this incident must have been to maintain the
company's image and continue to promote its product, their top
priority now is certainly to win back consumers' trust and reduce
the damage that has been done on the company's reputation. Many
press releases has been sent, press conference held and interviews
given. Such measures are necessary but definitely not enough right
the ship, the PR campaigners must now come up with strategy that
would be able to win back the trust of the public.
1 comment:
Kind of like treating the media as the fourth estate where we trust that they work in favour of us and protect our right to know the truth, similarly PR should steer clear of misinforming the public although it is 'propaganda-sing' its client's message.
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